-
WHAT IS MARKETING?
The word “marketing” comes from English and its origin is in the Latin word “mercatus”, which means “market” a place to buy. Although “marketing” is derived from the verb “to market”, it is not used in the form of a gerund (marketing) because it refers to the set of activities and techniques used to market… Read more
-
TOP 5 FOR SUCCESSFUL BRANDED CONTENT
In a highly competitive digital world, content innovation has become a fundamental piece for brands that want to stand out and connect effectively with their audience. Branded Content has been positioned as a powerful strategy to achieve this goal, allowing companies to tell relevant, authentic and attractive stories that capture attention and generate an emotional… Read more
-
THE CHALLENGE OF CLIMATE CHANGE AND HOW TECHNOLOGY CAN HELP SOLVE IT.
Global warming is a reality that should concern us all in the world, and although solutions are being sought to stop it, the concentration of gases such as carbon dioxide or methane continues to increase at a constant rate; This means that we will continue to experience progressive warming of the planet. This increase has… Read more
READY BRAND STUDIO 